Tiger Brands Foundation: A cornerstone to good nutrition

REBONSTHENG - JAN2014From its 5% annual dividends = R32 Milion in the FY 2015/16, Tiger Brands Limited established the Tiger Brands Foundation for broad-based community impact in 2009 to benefit non-fee paying schools, vulnerable groups in society as well as projects that promote sustainable livelihoods in areas in which such non-fee paying schools exist. Tiger Brands Foundation is committed to providing school-based nutrition programmes to address child hunger and the associated negative outcomes.  This is made possible by the annual dividends received from the parent company Tiger Brands Limited.  To realise its vision of nourishing young growing minds, the Tiger Brands Foundation established an in-school breakfast feeding programme in July 2011.  Driven by a highly successful public-private partnership between the Tiger Brands Foundation (TBF) and the Department of Basic Education (DBE).  The Tiger Brands Foundation in-school feeding programme provides breakfast to beneficiaries in a number of schools across the country which complements the lunch provided b the Department of Basic Education (DBE) National School Nutrition Programme (NSNP).  The NSNP is a state funded nutritional intervention in all 9 provinces.

tbf-pamphlet-mapGood nutrition is the cornerstone of a healthy body and healthy mind.  Ensuring that a healthy nutritious breakfast is severed is critical our programme.  A nutritional assessment was done by reviewing possible Tiger Brands products and comparing this to optimal levels of micronutrients as recommended by the World health Organisation and other scientific bodies.  Guideline Daily Amounts (GDAs) of the products were also assessed to ensure that non-essential nutrients are limited, thereby minimising the risk of contracting lifestyle diseases.  On-going research studies on the value, impact and methodology of the in-school breakfast feeding programme, is a strong focus area for us.  To date, we have released two studies to increase our knowledge and understanding of the Tiger Brands Foundation programme as it relates to the targeted beneficiaries.  The first report was released in 2013 on the impact of the pilot in-school breakfast programme on schools in Alexandra Township in Johannesburg, Gauteng.  The second study was released at the end of 2015 and served as an evaluation of the National School Nutrition Programme (NSNP) and the Tiger brands in-school breakfast feeding programme in the lady Frere and Qumbu Districts of the Eastern Cape.


The objectives of these studies were primarily to evaluate the impact of the programme on nutrition status, learner performance and school attendance, development, social benefits, learner anthropometry (weight-for-age and height-for-age);  and to identify general challenges related to programme implementation. The Tiger Brands Foundation engaged with the University of Johannesburg: Centre for African Studies, to undertake independent research.  These reports are available on http://www.thetigerbrandsfoundation.com/research/.  The report on the 2016 research studies by the University of the Free State is expected to be completed towards the end of 2016.  The Tiger Brands Foundation in-school breakfast feeding model ensures that each phase of the programme is planned and implemented with precision and that checks and balances are in place to monitor and evaluate programme performance.



R 90 R2,22 9 89 61 886


Annual dividends From Tiger brands Limited = R32Mil in the FY 2015/2016 Million spent on the programme to date Cost per child per day* *Operating costs/no. of beneficiaries/201 school days Provinces are included in the programme non-fee paying schools participate in the in-school breakfast feeding programme Learners and staff receive a nutritious breakfast every school morning Million breakfasts served to SA’s most vulnerable learners to date
     310        9         30        3          2                       1
Jobs provided for community members as food handlers and monitors Provincial project co-ordinators oversee the smooth running of the programme Kitchens built and donated since inception of the programme New corporate partnerships have been forged Research reports have been released on Gauteng and Eastern Cape Baseline study has been commissioned for Free State Province

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